PPRS is a professional society of more than 150 active public relations professionals throughout Central Pennsylvania. Our members represent various types of organizations with expertise in all facets of public relations.
The changing demographics in Pennsylvania present challenges and opportunities for PR professionals to craft messaging and initiatives that resonate with diverse audiences. Join us as Mia Mendoza, President and CEO of the Mendoza Group, shares insights about what diversity looks like in Pennsylvania and key strategies for understanding cultural differences in messaging and marketing across communities.
The Mendoza Group's diverse team of multilingual marketing experts use their strategic, creative, and cultural insights to match the needs of their clients with those of the multicultural communities that are quickly becoming America's new general market... Read more
With ever-changing algorithms that determine which content your followers on social media see, good content can sometimes get lost in the clutter and buried in the newsfeed. Paid social media placement is increasingly important to reach your target audience, boost engagement and achieve key performance indicators.
Nick Lucente, Digital Marketing Manager with JPL, will discuss the options for social media advertising focusing on how you can determine which platforms are most likely to help you meet your goals, and how you can track the return on investment of social advertising campaigns... Read more