PPRS is a professional society of more than 150 active public relations professionals throughout Central Pennsylvania. Our members represent various types of organizations with expertise in all facets of public relations.

With ever-changing algorithms that determine which content your followers on social media see, good content can sometimes get lost in the clutter and buried in the newsfeed. Paid social media placement is increasingly important to reach your target audience, boost engagement and achieve key performance indicators.  Nick Lucente, Digital Marketing Manager with JPL, will discuss the options for social media advertising focusing on how you can determine which platforms are most likely to help you meet your goals, and how you can track the return on investment of social advertising campaigns... Read more

January 30, 2015

PPRS Members and Guests,

Your feedback is important to us.  Whether you attended the the first meeting of our 65th year or not, please take a few minutes to complete this survey, "off the record," of course!  

PPRS January 2015 meeting survey: https://www.surveymonkey.com/s/SJL2YW8

.. Read more

As PPRS kicks off its 65th year, join us for a panel discussion focusing on the changing face of public relations. Panelists will share their expertise and experience about how the field has evolved and will continue to evolve, including key takeaways for your everyday practice in the PR landscape.

Topics include:

  • Where have we been?
  • Where are we headed?
  • What do we need to do to adapt?
  • Amidst all the changes, what remains the same? 
  • Bring your questions!

Panelists:

Dr... Read more