PPRS is a professional society of more than 150 active public relations professionals throughout Central Pennsylvania. Our members represent various types of organizations with expertise in all facets of public relations.
In the public relations field, it can be easy for professionals and their employers to focus on the “public” part of communications. However, to maintain an informed and effective place to work, communications teams must address engaging their employees as well. In March’s session you’ll hear from representatives whose companies were selected on the Central Penn Business Journal’s “Best Places to Work” list, in part because of their effective employee engagement. Hear from these team members why you should and how you can turn more of your communications focus inward.
Encourage your human resources counterparts to register as guests for this session!Read more
Your feedback is important to us. Whether you attended last night's meeting or not, please take a few minutes to complete this survey: https://www.surveymonkey.com/s/W7TPNZN.
Search Engine Optimization, or SEO, is changing the face of online activity. As online content and tools to ac-cess that information increase, the way in which people search for and find what they want is constantly evolv-ing. With increasing demands on their time and resources, marketing agencies, business owners and commu-nicators alike are learning that they must harness the changing Web environment before their competitors or customers leave them behind.
This session will explain what SEO is, how search is changing online marketing and Web use as a whole, and why it’s so important for public relations professionals and their employers.
Trevin Shirey, senior content strategist at Webpage FX, will share easy to implement, actionable tips that you can start using right away.