Right behind networking, the continuing education aspect of PPRS is often what entices public relations professionals to join. Whether you are a novice or a seasoned public relations practitioner, the monthly programs offered by PPRS provide valuable information for varying experience levels.
Like so many of you, I learned the principles and techniques of the time while in college, but our programming makes it possible for members to learn about the latest and greatest tactics and strategies out there.
At our February meeting, Melissa Hariri, Executive Director, Communications at Applebee’s Neighborhood Grill + Bar, touched on some of the innovative ways the restaurant gains it’s media coverage. Spoiler alert: it’s no longer enough to send a press release and hope for the best. Influencers, “name, image, likeness” (NIL) and flashy marketing campaigns for partnerships to create their own wing-flavored lip gloss would certainly not have been on the minds of most practitioners a few decades ago.
Public relations and communications has expanded to include more facets than ever. One of those increasingly more common facets is websites. We’ve heard from members that they are often put in charge of websites or website overhauls (myself included!). Join us in March at JPL in Harrisburg to learn what PR and communications professionals really need to know about creating a functional, enjoyable web experience for your users. Registration is live through Friday, March 17! I hope to see you there!