In the cluttered media and digital landscape we live in, how do you ensure your content is getting in front of the audiences you care about? Why are you putting so much effort into your content when it seems like “clickbait” always wins out?
Join us for a special lunch-and-learn style PA Public Relations Society virtual meeting on Thursday, Sept. 23 at 12 noon to hear from Senior Manager of Digital Marketing at TE Connectivity, Ashley Mannings. She will be sharing insight into how your public relations and digital strategies can complement your content, campaign, and analytics goals, emphasizing why content optimization is important, and explaining strategies to improve search engine optimization (SEO) rank and increase overall digital reach.
- Member/Student: $5
- Non-Member: $15
How to Join: The meeting is virtual. All registrants will receive Zoom information the week of the meeting.
REGISTRATION DEADLINE: Sept. 21, 5 p.m.
About the Speaker:
Ashley Mannings began her career as a temporary marketing coordinator at TE Connectivity, a technology and engineering company, and quickly became a key member in the company’s digital transformation. After just a few months, she accepted a permanent role in the channel marketing organization leading the creation and management of digital partner portals and marketing activities. In 2013, she joined the Aerospace, Defense & Marine business unit at TE, leading digital marketing during the launch of the new corporate website, which included training the global team on digital platforms and best practices. In 2017, she left TE Connectivity to join Andculture, a design agency, as the Digital Strategy Manager for clients such as UGI Utilities and Lancaster General Hospital. In 2019, she moved to Gannett Fleming, a global infrastructure firm, as Digital Communications Manager. Ashley’s career and experience came full circle in 2021 when she returned to TE Connectivity and now leads digital for the $8B Transportation Solutions segment as the Sr. Digital Marketing Manager.
She holds a bachelor’s degree in Journalism from Penn State University and a master’s degree in Integrated Marketing and Communications from West Virginia University.