Join us for our 2021 kickoff meeting on Thursday, Jan. 21, 6-7 p.m., and learn about the latest in digital engagement from Heather Ciras, Director of Audience Engagement at The Boston Globe.
Heather oversees a team of developers and designers who are charged with optimizing audience engagement and user experience at the newspaper with one of the largest digital subscriber bases of any large metro area paper. She will walk us through some of her most successful multi-platform case studies, including her Edward R. Murrow Award-winning social media efforts and the recent “The Blind Spot” coverage. Learn about how The Boston Globe drives digital subscriptions, social media interactions, and readership during this interactive presentation.
When: Thursday, Jan. 21 (note – this is a week earlier than our typical monthly event)
Where: Zoom (you will receive log-in information after registration closer to the day of the event)
Cost: $5 for members/students; $15 for non-members
Online registration is now closed for this event.