Christine Cronkright, Internal Communications Manager, Gannett Flemming
Nicole McCartan, M.B.A., PhD(c), Marketing and Business Development at STEM-UP Network
Dive into the intricacies of human behavior and its profound impact on communication. From the intricate workings of the brain to the profound influences on thoughts, emotions, and actions, behavioral neuroscience has long been the cornerstone of successful communication strategies for professionals in marketing, business, and beyond.
However, with the surge of machine learning and algorithmic approaches, the landscape is evolving. While these technological advances have undoubtedly optimized consumer targeting, they have also led us to delegate certain behavioral science functions to data-driven processes. Amidst this shift, there remains a wealth of untapped knowledge about leveraging psychographics, compelling storytelling, personalized engagement, and strategic incentives. These elements possess the latent ability to captivate the minds of our intended audiences, steering their behaviors in desired directions.
Join Christine and Nicole for some exploration. Christine Cronkright has had an interest in the field of behavioral neuroscience for several years and is a manager of internal communications at Gannett Fleming. Nicole McCartan, marketing and business development at STEM-UP Network and a Psychology Ph.D. candidate, brings her research and insights. Together, they will unravel the influence of behavioral science across both external outreach and internal information flow.
Attendees are asked to take this quick survey to help guide our discussion.
When: Thursday, September 28, 2023, 5:30 – 8 p.m.
5:30 p.m. – Registration/Networking/Cash Bar
6:15 p.m. – Dinner & Announcements
7:15 p.m. – Program
Where: Appalachian Brewing Company, 50 N Cameron St, Harrisburg, PA 17101
Cost: Member: $40; Future Member/Guest: $50; Student: $25
Registration is now closed.
(Please note that the increasing costs of food and service have resulted in an increase in costs, even with PPRS covering a portion of the event.)