Thursday, Jan. 27, 7-8 p.m. (virtual)
With Jason Kirsch, APR, PRworks Inc., and Amy Hill, APR, Central Pennsylvania Food Bank
Research. Planning. Implementation. Evaluation.
As the calendar flips to the new year, PR professionals are looking ahead to what they want to accomplish in 2022. With busy schedules, the temptation to go right to tactics or skip evaluation at the end of each initiative is strong. But adhering to the full RPIE process is important to the success of your communications efforts.
Join us as we welcome APR Boot Camp instructors Amy Hill, APR, and Jason Kirsch, APR, to walk us through the RPIE process and why it’s important, as well as demonstrate RPIE in action through an award-winning case study showcasing a branding initiative. You won’t want to miss this opportunity to ask questions of the experts as you engage in your own communications planning process!
Take advantage of a one-two punch of professional development in January 2022! Start with a presentation about the importance of strategic planning with PRSA and then register below for a deeper dive with a case study that follows the proven RPIE process.
How to Join: The meeting is virtual. All registrants will receive Zoom information the week of the meeting.